★★★★★ "There's no one I trust more when it comes to Google Ads."
- Tod Maffin, Today in Digital Marketing
Learn everything you need to know to master Google Ads at your own pace. Designed for business owners, marketers and agencies.
Get instant access to 100+ lessons, with new ones added every month!
Plus, join the live Monthly Meet with Jyll, exclusively for course members.
Your burning Google Ads questions answered by a trusted Google Ads Expert.
Each weekly episode contains practical advice based on real-world experience with Google Ads accounts - plus, an Insider Challenge for you to solve!
Inside Google Ads Book
From remarketing to custom segments, audience signals to affinities, my book will show you everything you need to know about audience targeting in Google Ads.
Inside Google Ads: Everything you need to know about Audience Targeting is designed for PPC practitioners, and includes my proven audience targeting strategies for you to steal!
★★★★★ "Jyll is sensational! She provides more information about Google Ads than Google itself."
- Kieran Jones, Inside Google Ads course member
Let an ex-Googler show you how to make Google Ads work for your business. You won’t find this advice by doing free courses, Googling (even if you’re really good), or falling down a YouTube rabbit hole. Why? You’ve gotta know what you’re looking for — and who you can trust to answer your questions.
With Inside Google Ads there are no hacks, no tricks, no cheating the system. Just practical, easy to digest lessons, guided by a Google Ads Expert. It’s all about how to work with, not against the platform to get the best out of it.
And because you’re working with an actual Google Insider, while everyone else is cursing the latest platform updates — you’ll get ahead by knowing exactly why it’s changing, what it means for you, and how to use it to your advantage.
I'm Jyll, and I'm obsessed with Google Ads.
I worked at Google for 6 years, bringing the best of Google’s insights and advertising to the world’s largest businesses. Since leaving, I’ve built successful businesses entirely using Google Ads, coached others to do the same, made all the mistakes (so you don’t have to), and worked with $10 to $1 million budgets — and everything in between.
These days, over 12,000 people follow me for my actionable, unique Google Ads perspective on LinkedIn. I'm the founder and host of PPC Zone, a monthly live event and podcast for PPC practitioners. I created the Inside Google Ads course to share my insider info with you via digestible, actionable and up-to-date lessons, whether you’ve been optimising ads for ten minutes or ten years. I launched the free Inside Google Ads podcast in 2024, and look forward to bringing you my first Inside Google Ads book in Spring 2025.
When I'm not creating content, I teach digital marketing at Jelly Academy, Elevate, The DMZ, Camp Tech, boutique agencies, Fortune 100 companies, 2 of Canada's top 20 fastest growing companies and more. I've been featured in publications like Search Engine Land and Think With Google, on podcasts like Today in Digital Marketing, Growth Marketing Toolbox and Marketing News Canada, and at conferences like SMX Advanced, Friends of Search, SMX Munich, MnSearch and more. I'm honoured to be one of the Top 10 Most Influential PPC Experts of 2025, WordStream's PPC Influencers to Follow in 2024, and Marketing O'Clock's Top 50 Most Influential PPCers of 2023.
★★★★★ "I already had experience with Google Ads, but when I signed up as a Google Ads Insider, I learned many things that you cannot find on YouTube."
- Rony Mattar, Inside Google Ads course member